Since its release, TikTok has been in rumors. Although, in the last few years, TikTok has helped many businesses to grow online. This is why they have started to embed TikTok videos on websites. Whether you belong to an apparel niche or have a SaaS product, TikTok can be a game changer for your business.
Therefore, in this blog, we are going to discuss how you to get more views on TikTok videos.
So, if you are a business owner, who is struggling to get more views, this is the right blog for you. Hang tight and read this blog till the end.
But Before That…
Before we jump into the tactics, you should be aware of everything about TikTok.
In case you are wondering if there are any criteria for TikTok views. Allow us to free you from all the doubts. If anyone watches your TikTok videos for 5 seconds, it counts as a view. Apart from that if you watch your own videos; it is not counted as a view.
Now you must be thinking if you should buy TikTok views.
Let us clarify.
No! You should not buy views for your TikTok account. In fact, once TikTok finds out about the paid views, it wills shadowban your account. So save your money and invest them in the right place.
Striking Ways to Get More Views on TikTok Videos
We understand that as a brand it is difficult to make a strategy for every platform. To make things simpler for you, we have created a list of some amazing strategies that can help you achieve heights in your industry. If you want to get a crazy number of views on TikTok Videos, Have a look at the list till the end to know more.
1. Post Valuable Content
It might sound obvious to include creating valuable content. However, this is such an essential part of the video marketing industry that it should not be missed.
Good content cannot be replaced. No matter what business niche you belong to, your audience wants to see some valuable content. They like to get complete information about the product or the niche. This helps them to make informed decisions.
Therefore we recommend you create some insightful content around your product or service. This will help you stand as an authoritative brand in the industry.
2. Embed TikTok Videos on Website
If you are an avid TikTok user, you must have noticed that many of the users like to share their favorite TikTok with other platforms as well. Similarly, as a business owner, you can also embed TikTok videos on website.
This will help you cross-promote your videos on your business website delivering surplus results. This will help you increase the views on your TikTok videos. You can use any social media aggregator tool to embed TikTok videos on website. Luckily, these tools are code free. This means you do not have to learn to code or add a new member to your team. You can manage these tools easily.
The best part about these tools is that they help you to customize the TikTok widget. For example, you can change the height and width of the widget. Apart from that, you can also change the color of the widget and add a banner to highlight the ongoing marketing campaign.
3. Optimize Your Content
If you want to get viral, you should focus on creating content for the explore page. This is also known as For You Page. This is basically the app’s homepage, which is filled with unlimited algorithmically created content made just as per the users’ interest.
The best part about For You page is that anyone’s content can be featured on it. You don’t have to be a celebrity or influencer to get featured on the For You page. You can always optimize your content to make it algorithm friendly in the following ways.
- Use relevant keywords in your captions and hashtags.
- Upload videos on regular basis.
- Create high-quality videos.
- Use trending audio for your videos.
4. Run A TikTok Influencer Marketing Campaign
Imagine your target audience scrolling through their TikTok account and suddenly their favorite influencer pops up and talks to them about your product. What impression it will leave on them?
If you are unaware, TikTok influencer marketing is collaborating with influencers for short-term TikTok videos. Advertising through influencers helps you to sound less promotional and generates deep social proof and trust among your target audience.
Brands often own a TikTok account, however, in order to get maximum engagement on the videos, one needs a recognized face. This will also help you get maximum exposure and conversion rate. Apart from that, creating content, as a business owner can be time-consuming. In such a scenario, one can use influencer marketing to save up time and invest it in the right place.
5. Post Videos at the Right Time
If you run a TikTok account for your business, you have to be very mindful of every step you take. In order to ensure your target audience is watching your content, you have to post your content at the right time.
But what is the right time? The right time to post is when you maximum of your followers are active on the app. Here are some of the ideal times to post your content on TikTok.
Monday: 6 AM, 10 AM, and 10 PM
Tuesday: 2 AM, 4 AM, and 9 AM
Wednesday: 11 AM, 3 PM, and 7 PM
With the growing popularity of short video content, we can predict that TikTok can be a game changer for your business. At the same time, managing a TikTok account can be difficult. The lower number of views on TikTok videos might frustrate a business owner.
Therefore we recommend using the above-mentioned tips to increase the number of views on your TikTok videos. You can also use these tactics to gain the trust of your target audience. For example, you can embed TikTok videos on website to create social proof for your business.
So don’t wait anymore. This is your sign to increase the views of your TikTok videos and see your business grow.