Since their inception, smartphones are becoming more and more in demand every day. Technology is advancing; mobile apps not only assist pass the time in line but also make deals.
Businesses alike are fighting for a foothold in the field of mobile gadgets. They keep up with mobile app trends, strive to anticipate customer wants, and work hard to keep their services updated.
We bring to your attention 14 trends that should be adopted in 2021. The new functionality is not only appealing to users, but it is also extremely beneficial to the company.
1. Internet of Things (IoT) in Mobile App Development
The Internet has already stopped being a novelty; it is now a devoted companion and assistance that extends beyond computers and mobile devices. You can handle your entire home as well as individual household items via the Internet. IoT has made our life more comfortable and advanced. Every day, the need for IoT grows, and users provide increasingly great reviews. The IoT is used in wearable health monitors, biometric cybersecurity scanners, home security systems, connecting various devices, and managing agricultural and factory equipment. Popular IoT products include the Amazon Dash button, Phillips lighting system, August Smart lock.
Current trends in the development of IoT are aimed at creating smart homes and cities, self-driving cars, and other vehicles. IoT is actively developing on the basis of artificial intelligence and in the field of healthcare.
2. Artificial intelligence and machine learning in Mobile Apps
Artificial intelligence (AI) and machine learning are increasingly found in mobile applications and devices: voice search, chatbots, face unlocking, etc. FaceApp, Prisma, and other AI-powered picture editing tools have moved AI to a high level.
In 2021, AI will have an even greater impact on our lives: in addition to existing technologies, voice translations and AI-based cameras will develop. However, this AI is not limited to. In the future, the technology will be used for static image recognition, their classification, and labeling, object identification, detection, classification and tracking, automated detection and analysis of geophysical signals, scalable patient data processing.
Artificial intelligence combined with machine learning will be useful in the development of various mobile applications. AI can learn the development process from previous data and detect and fix problems in real-time.
3. Augmented and Virtual Reality in iOS and Android Apps
Camera, video, and game apps take advantage of virtual (VR) and augmented (AR) reality techniques. The advent of Apple’s ARkit and Google’s ARcore can be considered a springboard for mixed reality applications.
In 2021, many AR-based app ideas are sure to become fully functional products. Virtual reality will gain more capabilities and provide users with a better visual experience. Healthcare, tourism, e-commerce, and education will benefit greatly from these technologies.
The nearest ways of AR and VR development are virtual training simulators, exploration works (based on VR), live music concerts and festivals, virtual user manual (based on AR).
4. Corporate mobile apps
Corporate mobile devices are built or deployed by specific companies so that employees can fulfill the duties required for the organization’s operation utilizing applications. It is anticipated that a business application owned by the business will be utilized just by its personnel.
Enterprise apps improve internal communication, increase employee satisfaction and productivity, and generate more profit for the company.
In 2021, a significant increase in the number of companies that will need to develop an enterprise application is expected.
5. Geolocation-based applications
Mobile applications can give personalized services by identifying the user’s locality. This can include information on discounts, special offers, and so on. The usage of geolocation assists in the research of user behavior, as well as the most popular businesses.
Geolocation-based applications are actively appearing on the market and their number will grow in the near future. There will be even more applications with personalized recommendations depending on the interests and preferences of the user, the best offers of goods and services.
6. Mobile wallets
Mobile wallets have won the love of many mobile users. Increasingly, the preference is given to cashless payments using a mobile wallet for fast transactions. This payment option allows you not to carry bank cards with you and pay for purchases using your phone or smartwatch. Integration of popular payment gateways with mobile wallets makes the payment process fast, easy and convenient.
The future trends in mobile wallets are quite interesting: audio-based mobile wallets, RFID, and NFC-based payments.
7. Mobile commerce
The COVID-19 outbreak has shown that owning a mobile app allows businesses to remain operational in the face of hardships. Mobile products, in addition to improving earnings, improve brand awareness and customer confidence.
During the time of forced self-isolation and distancing, people have become accustomed to shopping online, on the go, and this trend continues even after restrictive measures have been reduced. Therefore, mobile e-commerce apps will be in demand and more popular than their web counterparts.
The e-commerce industry is gradually evolving into mobile commerce. In 2019, mobile sales totaled $ 2.3 trillion worldwide and are expected to reach $ 3.5 trillion in 2021. This accounts for almost three-quarters of the total volume of e-commerce.
One-click purchases and voice purchases, as well as omnichannel shopping, are gaining more and more popularity.
8. Wearable Devices
Wearable devices have won over many smartphone users. They are presented on the market in the form of smartwatches, smart jewelry, information display devices (Google Glass), body sensors, etc. Interaction with wearable devices is carried out through mobile applications.
The next step in the development of wearable devices, most likely, will be virtual assistants in contact lenses and glasses (almost like Tony Stark’s) virtual keyboards, accessible through contact lenses or special nail polish.
9. Biometric Authentication
User identification is an essential component of applications involving finance, banks, transactions, and other items sensitive information. Previously, such verification was only used to unlock a phone, but it is now also a fast and efficient way to join apps. Simple operation and no need to enter any login information make biometric authentication the most popular form of user authentication.
In 2021, apps without the option of unlocking by fingerprint or by the user’s face will look strange, and in a few more years they will start to look hopelessly outdated. In addition to face recognition and a fingerprint scanner, biometric authentication can include voice recognition, iris scanning, etc.
