With its latest acquisition, Zoom is putting more money on virtual events.

According to a Dec. 27 release, Zoom has purchased assets from event production firm Liminal. Zoom announced the news as part of a look at the future of virtual events and how the firm is developing to suit market demands.

“Like the future of work,” a Zoom spokeswoman told, “we believe the future of events will contain a combination of virtual and in-person formats.” “Whether it’s a huge trade exhibition, corporate summit, internal event, or online lectures, our customers will require a holistic solution that gives them everything they need to develop, organize, and manage virtual and hybrid events with confidence.”

Zoom is putting more money on virtual events.

“The biggest problem is having a holistic solution to suit all of these objectives and for all event formats (hybrid, virtual, etc.),” a Zoom spokeswoman told when asked about the company’s journey to becoming a comprehensive events management platform. Zoom is addressing that issue in part through this acquisition.
As the pandemic enters its third calendar year, more and more events have moved online, necessitating the use of video teleconferencing tools like Zoom. These apps have little choice except to extend their product’s capabilities or rely on third-party services like Liminal’s.

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ZoomISO and ZoomOSC are Liminal programs that allow greater production options in Zoom meetings, such as distinct video outputs and enhanced sound settings. These features enable businesses to produce higher-quality productions than a typical Zoom call.

According to Zoom’s release, the deal includes “certain assets from Liminal,” as well as two of the company’s co-founders, Andy Carluccio and Jonathan Kokotajlo.

Liminal’s products would remain “mostly available,” according to a Zoom spokeswoman, but Zoom would “focus on the internal development of a similar toolset that will render Liminal’s current capabilities obsolete.”

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