Mistakes You Need to Avoid with Customized Book Printing
Custom books are an effective and great way to reach out to your customers and improve brand awareness. In fact, it can help in building brand credibility. They serve as walking advertisements for your business. Even though custom book printing is advantageous for your business, one mistake can spoil the entire campaign. So, we are going to list the top mistake that you need to avoid when you are printing customized books for your customers, clients, or employees.
1. Ignoring What Your Customers or Employees Need
Many businesses make the mistake of designing custom books that appeal to their taste and not to their customers or employees. You need to keep in mind that the customers are the end-users of the book. Thus, you need to take their requirements into consideration, preferences, and expectations when you are printing a spiral-bound book for them.
2. Lack of Differentiation
When you are designing customized books for your customers to spread the word about your business, you need to make sure you stand out from your competitors. It should not look like the one that your competitors are offering. Your product should outshine theirs. The custom books should convey your brand identity.
3. Using Outdated Designs and Solutions
Customers always tend to be attracted to things that have the latest design. This includes custom books. Hence, you should not make the mistake of using an old design for your book cover that will not appeal to the customers. Make sure that you update the book cover if you have to stay ahead of your competitors. It will help you to stand out as the leader in the field. Consider using new printing and cover designs for the spiral-bound book printing.
4. Not Paying Attention to the Printing Errors
If there is an error in the printed book, it is going to convey the wrong message about your brand. It will reduce the credibility of the company and make you appear careless. So, your customers are going to think twice before doing business with you. Hence, you should not disregard any errors in the print.
5. Using Printing Materials that Aren’t Eco-Friendly
Modern-day customers are environmentally conscious. Thus, they expect businesses to adopt practices that are environmental-friendly. But many brands fail to realize this. Hence, they choose to opt for traditional book printing solutions. However, it is always better to go for printing solutions that are eco-friendly. This also helps in creating a good impression of your business.
Related: Benefits of Reading Books for Your Kids Well Being
6. Keeping Things Cluttered
When you are designing the book cover, you should know that less is more. You should not try to complicate the book cover’s design. Make sure you are not using any industry jargon that the customers will not understand. The best way to go about it is to choose an easy-to-understand and straightforward design. This will help in grabbing the attention of the audience.
7. Printing Something Illegible
Don’t go for fancy fonts or images that are illegible. The logo, name, and other specifics that you are including in the custom book printing should be clearly visible. Make sure that your customers find it easy to ready. If they don’t, they are going to toss it away and the whole purpose of distributing printed books will be lost.
8. Using Ordinary Ink
Ordinary ink will give you an ordinary printed book. However, if you use high-quality ink, it will make your customized book for your business stand out. It will also help in building your brand credibility.
9. No White Space
Make sure that you don’t clutter the customized book you are printing. It can make your customers feel frustrated. According to color experts, you should include white space in the background and let the designs breathe. Keep in mind, negative space is a design element.
10. Forgetting to Test
Just as you take a test drive of a car before buying, you should test the book before printing it in bulk. You need to make sure that it is attractive and easy to read. This helps in ensuring that the book is the right fit and collecting feedback from customers.
11. Not Having an Idea About the Technical Elements
When you are printing the custom book for your business, you need to take different things into account. For instance, you have to pay attention to formatting. Another crucial aspect is you have to leave some space on each side for the bleed. If you don’t, your book design might be cut short.
12. Trying to Do Everything by Yourself
One of the primary mistakes that many make is they try to do everything all by themselves. This is especially true when a business owner has a small budget. Sure, some aspects of book printing can be feasible to do all by yourself, but with others, you will need in-depth skill and knowledge.
Hence, the best idea is to invest in professional book printing services that will take care of everything for you. This way you will get top-quality products the first time around. However, there are many printing services out there. Thus, you need to make sure that you are choosing the best one.
